If you’re a course creator, or considering creating your first online course, I’m sure this narrative sounds familiar:
Are you sick of your 9-5? Is that corporate grind not cutting it? Did you know you can productize your knowledge and start earning 7-figures right now? That’s right! All you have to do is build an online course (don’t worry you can do it in one day). Wait, wait…actually you can start selling it right now, before you even build it. I’ll teach you my proven system using this framework I named after myself. Once you put that baby on autopilot, you can head to the beach and sip a fancy cocktail while you watch the zeroes in your bank account rack up. Just like me. Don’t forget to take a selfie leaning on a palm tree so everyone knows it’s the real deal. Wink, wink.
OK, so that’s a little extra. But I think you get my point. Course creators are trying to sell you a lifestyle of autonomy, freedom from a corporate job, quick wealth, passive income that requires little to no work, more time with your family, and so on. And they’re doing so by stuffing their pitches full of buzzwords and empty promises that mislead you and make you feel like you’re missing out on something better. They’re more focused on monetizing their content than creating effective education for you.
What they’re not telling you is that creating and running an effective, profitable, and sustainable online course takes time, hard work, dedication, and resilience. And when they don’t say that, or they promote the exact opposite, I question the quality and effectiveness of what THEY are selling. And so should you.
This article dives into six of the most common online course buzzwords I see across online course providers. Some of these things are industry jargon. Others are intentionally ambiguous and misleading. Learn what these buzzwords mean, what you should know about them, and what you can do to avoid buying into these lies or making the same mistakes.
If what you know about your field is valuable, people may be willing to pay for access to your knowledge. You can package up what you know and sell it in many ways—speaking engagements, books, consulting, coaching, and of course, online courses. Therefore, you can productize your knowledge.
In general, passive income refers to recurring income that’s earned automatically with minimal effort.
You can create automated systems in your online course that do all the work for you on repeat, which enables you to earn passive income.
💡 FUN FACT
Did you know only about 15% of people on average finish online courses. I wonder why?
Done-for-you is exactly what it sounds like–you can buy a template for something that has everything already done for you. You can even buy an entire course done for you.
You’re limiting your income potential if you’re working by the hour versus based on the value of your offering.
The online learning industry is 🔥🔥 and you better get moving right now if you don’t want to miss the boat.
I put a lot of effort into researching and writing these resources for you. If you find them helpful, subscribe to my email list.
I’ll email you when I post something new. I try to post once a week. Sometimes it’s more; sometimes it’s less. I’ll never spam you. Pinky promise.
Oh, and you can email me too!
